Healthcare Marketing

The two-day Healthcare Marketing Forum features powerful conversations on everything from CSR and branding to new media and reputation management. For just $499 you will take a wealth of knowledge back to work with you which will help you achieve your targets and assits with the development of the brand of your healthcare facility.

1st June 2010
09.00 Registration and welcome

09.40 Chairman’s opening remarks
Steve Vaile, CEO, H2O New Media, UAE

10.00 What is branding and why is it important?
• A modern definition of branding
• The 5 disciplines of brand-building
• The importance of branding in healthcare
• Branding in a tough market
• The future of brands
Matthew Ranson, Visionary, Omnia FZ LLC, United Arab Emirates

10.30 The true meaning of a corporate image in the marketing of private hospitals
Tuba Ozlem Terekli, CEO, Healthcare Environment Advisory and Logistics Inc., USA / Saudi Arabia

11.00 Networking & refreshment break

11.20 Healthcare marketing for the 21st century: What do you need to know?
• Why are some healthcare brands more successful than others?
• What do you need to do to sustain your brand?
• Staying on top
Peter DeBenedictis, Area Marketing Officer, Philips Middle East, United Arab Emirates

11.50 Creating the right marketing plan for your healthcare organisation
• What do you need to include in your marketing plan?
• Identifying the marketing needs of your organisation
• Implementing your tailored marketing plan
Dr Prem Jagyasi, Chartered Marketing And Management Consultant, United Arab Emirates

12.10 Lunch for speakers & delegates

13.10 How important is word of mouth in healthcare marketing
• What is more effective: Advertising or publicity?
• Why should a consumer buy your services?
• Practical methods to differentiate your hospital or clinic
Emad El Maghraby, Training Manager Johnson & Johnson Medical Middle East, Dubai, United Arab Emirates

13.40 Internal branding for your hospital: Selling the brand to your people
• Analysing the importance of selling your brand to your employees
• Do your teams really live your brand? Reality check
• Understanding the added value of making your employees ambassadors of your brand
Sugeesh Chandran, Sr. Manager - Business Development & Marketing, Medcare Hospital, United Arab Emirates

14.10 Networking & refreshment break

14.30 What should a successful healthcare brand stand for?
• Understanding what makes worldwide brands leaders in their markets
• Getting exposed to the critical building blocks of a successful brand
• Identifying guidelines of how to build a successful healthcare brand from scratch
Dr. Mamdouh Ayad, Market Access Director, Johnson & Johnson Middle East, Egypt & Pakistan, United Arab Emirates

15.00 Marketing on a tight budget: How should you do it?
• What do you do when budgets are low?
• How do you achieve the results you are looking for?
• Taking your marketing to a completely new level
Sumaya Al Harrasi , Marketing & Business Development Acting Manager, Tawam Hospital, United Arab Emirates

15.30 Case Study: Challenges Of Building A Medical Faculty In Abu Dhabi
Markus Eulig, Member of the Board, German General Hospital (Middle East) LLC, United Arab Emirates

16.00 Chairman’s Closing Remarks

16.15 End Of Conference Day One

This unique conference is tailored specific to the healthcare industry and contains relevant marketing updates and interactive sessions led by local and international marketers and communication specialists.Fill in the registration form today and guarantee your conference seat as places are limited!

2nd June 2010
09.40 Chairman’s opening remarks
Steve Vaile, CEO, H2O New Media, UAE

10.00 Cultural Diversity Management in Healthcare
Emad El Maghraby, Training Manager, Johnson & Johnson Medical Middle East, UAE

10.30 Practical use of social media: Using social media to tackle diabetis
Steve Vaile, CEO, H2O New Media, United Arab Emirates
Michelle Champlin, CEO, Dubai Podiatry Center, United Arab Emirates

11.00 Networking & refreshment break

11.30 How To Use Data Effectively To Promote Your Brand
• Why is data becoming more important than ever?
• How can it help your brand?
• Where do you source the right data?
Fiona Nicholas, Partner, PriceWatherhouseCoopers, United Arab Emirates

12.00 Why talking to your employees matters
• Making your employees your most powerful ambassadors
• The impact of putting employees first
• Internal communications, employee engagement and dollar values
Brenda O’Neil, Managing Director, The Right Consultancy, United Arab Emirates

12.30 Lunch for speakers & delegates

13.50 Effectively handling a crisis at your hospital
• Preparing yourself before a crisis happens
• What to do when a crisis happens
• Preserving the status of your brand through crisis
Chris Kinsville-Heyne, Managing Director, C3i Strategic Solutions, United Arab Emirates

14.20 Integrating corporate responsibility in your marketing strategy
• Don't ignore corporate responsibility
• Simplify your message to make a strong impact
• Build your reputation through corporate responsibility
Kathy Hyde, Marketing Director, Green Crescent Insurance Company, United Arab Emirates

14.50 Networking & refreshment break

15.20 Accreditation As A Powerfull Marketing Tool
• The importance of being accredited
• Choosing the right accreditation partner
• How can accreditation strengthen your brand
Lisa Little, International Accreditation Consultant, Accreditation Canada, UAE